10 Dobrovolchykh Batalyoniv Str., Kyiv
BEHIND THE SCENES OF PROPAGANDA: PRACTICAL MYTHODESIGN
Cruel wars take place amidst an information and semantic war for the reality. Information and propaganda are redefining the conflicts of our era. Social technologies have great potential to influence the formation of mass consciousness and behaviour.
Engineering public consciousness is a challenge and an opportunity at the same time. As a nation fighting for its right to freedom and aiming to defeat the aggressor forever, we shall use it to consolidate the (de)occupied regions, territories on the contact line, and regions where a dozen villages remain under Ukrainian control. Leaders of different levels and subjectivities are capable of shaping behavioural patterns of Ukrainian identity.
THE NATURE OF CONFLICTS HAS UNDERGONE A SIGNIFICANT SHIFT IN RECENT TIMES. IT IS NOW CRUCIAL TO EMERGE VICTORIOUS IN THE BATTLE OF WORDS AND NARRATIVES, AS OPPOSED TO SIMPLY POSSESSING THE MOST POTENT WEAPONS. THE LINES SEPARATING POLITICS AND WAR HAVE BECOME INCREASINGLY BLURRED, AND THE POLITICAL LANDSCAPE HAS NEVER BEEN MORE UNSTABLE.
David Patrikarakos, British journalist
WE RECOMMEND THIS COURSE IF YOU ARE
- GOVERNMENT OFFICIAL
- LOCAL GOVERNMENT OFFICIALS
- BUSINESS OWNERS AND TOP MANAGERS
- PUBLIC SECTOR LEADERS
- MEDIA REPRESENTATIVES
- EXPERTS WHO ARE PLANNING TO STRENGTHEN THEIR SKILLS TO CONDUCT PUBLIC DIALOGUES
COURSE TOPICS
- MYTHS OF WAR: THEORETICAL ASPECTS
- NATIONAL IDENTITY AS A FACTOR IN ENSURING NATIONAL SECURITY
- PRACTICAL MYTH DESIGN – TECHNOLOGY FOR MANAGING MEANINGS
- MYTHS OF WAR: PROBLEMATIC TASKS OF THE PUBLIC ADMINISTRATION SYSTEM OF UKRAINE
- PRACTICAL MYTH DESIGN: BUILDING A MYTH
THIS COURSE IS FOR THOSE WHO
- Willing to influence communities in public administration and local government, politics, business, the public sector, and the media
- Feels the need to strengthen its expertise for transparent professional discussions at various management levels
SPEAKERS
Rena Marutian
Doctor of Science in Public Administration, Professor of the Department of Global and National Security of the Taras Shevchenko National University of Kyiv, member of the advisory working groups at the National Security and Defence Council of Ukraine and the Ministry of Defence of Ukraine
Natalia Kryvda
Doctor of Philosophy, Professor of the Department of Ukrainian Philosophy and Culture at Taras Shevchenko National University of Kyiv, a contemporary Ukrainian philosopher and public intellectual. Academic Director of MBA programs at Edinburgh Business School at House of Knowledge. She specialises in cultural history, mythology, identity and cultural memory. Head of Supervisory Board of UCF
YOU WILL GAIN AN UNDERSTANDING OF THE
- Human myth consciousness and its characteristics
- Classifications of war myths and their impact on political and socio-cultural processes
- Modern tasks of myth design as a governing technology for structuring the information space
- The role of myth design in shaping national narratives and national identity
- Communicative tasks of the modern public administration system
- You will also gain practical skills to create a myth on a relevant issue
YOU WILL DEVELOP SKILLS
- Developing a strategy for creating positive narratives to strengthen national unity
- Using elements of military fiction to improve readiness for conflict resistance and crisis management.
- Application of Practical Methods and Tools of Myth Design to Form Behavioural Patterns of Ukrainian Identity of Citizens with Different War Experiences
- Expert discussion in a mature mindset
- Overcoming stereotypes by understanding how mass consciousness is managed
PRICE FOR THE STUDY
10, DOBROVOLCHYKH BATALYONIV STR., KYIV
LECTURES / PRACTICAL EXERCISES / CASE STUDIES / GROUP WORK / CERTIFICATES