Practical seminar by Pavlo Sheremeta

“Blue Ocean” in 2025: how to survive and grow

FORMAT
offline, Kyiv
10, Dobrovolchykh Batalioniv str.

MENTOR
Pavlo Sheremeta

In a shrinking market (due to reduced external aid), Ukrainian companies will need new innovative strategic moves to find additional sources of revenue and profit. The Blue Ocean strategy offers such moves, in particular through expanding industry boundaries, identifying and addressing customer pain points, looking across alternatives, strategic groups, the buyer chain and time.
This workshop aims to help managers formulate such innovative strategic moves.

Book participation in the next stream

The seminar does not just introduce the Blue Ocean theory, but gives executives the tools to create real strategic solutions in their companies.

By considering strategic groups, alternative solutions and future trends, participants will be able to rethink their business model.

This workshop will provide a strategic impetus for managers who want to develop and create new opportunities rather than survive.

THIS COURSE IS FOR

Business owners looking for new opportunities for company development in a shrinking market.
Top managers and executives who are responsible for the company’s strategy and want to go beyond the competition.
Business development managers working on market expansion, creating new products and services.
Entrepreneurs who want to find a unique niche and create a competitive advantage.
Marketing and product management specialists who develop strategies to promote innovative solutions.
Consultants and business analysts who help companies create innovative business models.
Public sector managers who develop policies to support entrepreneurship and economic development.

MENTOR

Pavlo Sheremeta

“Blue Ocean” in 2025: how to survive and grow

Pavlo Sheremeta
Economist and educator, professor of practice at the Kyiv School of Economics, founder of a number of Ukrainian management schools. Minister of Economic Development and Trade of Ukraine (2014)

THE TRAINING PROGRAMME INCLUDES

Why classic competition doesn’t work: Red vs. Blue Ocean.
Method of creating new market niches in modern market conditions.
‘Creative destruction’ / expanding the boundaries of the industry: traditional competitors and alternatives.
Analysis of strategic groups and the buyer chain.
Creating a new market space.
How to create a ‘value innovation’ and protect it from copying.
Time as a factor in creating a new market: trends, changes in consumer behaviour.

THE PROGRAMME OBJECTIVES ARE PRESENTED AS:

Participants will learn to find alternative sources of income and new niches.
Identify customer pain points and create unique value – adapt products and services to the new realities of consumer demand.
Optimise resources with limited funding – strategic moves that reduce costs without losing competitiveness.
Develop innovative growth strategies – how businesses can grow when traditional markets are shrinking or becoming inaccessible.
Gain practical tools for creating new market opportunities – analysing alternative solutions that allow you to avoid direct competition and work in your own ‘blue ocean’.
Design a personal roadmap for companies – each participant will have the opportunity to create a clear action plan to implement new strategies in their industry.

We recommend this course to those who want to:

Find new sources of income in a shrinking market and reduced donor funding.
Develop innovative development strategies for a company or organisation to avoid competition in the ‘red ocean’.
Adapt the business model to the changing economic environment and new challenges.
Optimise resources and reduce costs without losing competitive advantage.
Master market analysis tools to find new opportunities and customer segments.
Create unique value for customers and go beyond traditional competition.
Gain practical experience in applying the Blue Ocean Strategy methods and develop a personal roadmap for action.