COMMUNICATIONS FOR NON-COMMERCIAL ORGANIZATIONS

VENUE – KYIV,
PAMVY BERYNDY LANE, 6

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In modern crisis conditions, the number of public and charitable organizations is increasing. They work to resist military aggression, ensure the viability of the civil sector, and strengthen the reconstruction processes of Ukraine. They are the real rear of the Armed Forces and our statehood in general.

Communications for non-profit organizations today become an opportunity to effectively achieve goals, scale positive influence, and expand channels for attracting partners and donors.

As in the business segment, non-profit organizations need a communication strategy and an effective policy for its implementation. Public and charitable organizations should pay attention to the building of a reputation brand, its management to achieve such important goals as building trust, increasing presence in the media and social networks, scalability and attracting a larger number of partners and donors.

EFFECTIVE COMMUNICATIONS ARE ONE OF THE DECISIVE FACTORS IN THE ATTRACTIVENESS OF YOUR ORGANIZATION’S BRAND AND THE PROFESSIONALISM OF THE TEAM.

Effective communication strategies for non-profit organizations are the key to effective involvement of donors, experts, partners, volunteers, government bodies and businesses.

THIS COURSE IS FOR

  1. REPRESENTATIVES/FOUNDERS OF PUBLIC, CHARITABLE ORGANIZATIONS
  2. PR MANAGERS
  3. DIGITAL MANAGERS INVOLVED IN CONTENT PROMOTION IN SOCIAL NETWORKS, DEVELOPMENT OF MARKETING AND COMMUNICATION STRATEGIES
  4. MARKETING MANAGERS
  5. REPRESENTATIVES OF NON-PROFIT ORGANIZATIONS WHO WANT TO IMPROVE THEIR SKILLS IN PROMOTING PROJECTS THROUGH SOCIAL NETWORKS

TOPIC SUMMARY

  1. COMMUNICATIONS IN UKRAINE – MODERNITY AND FUTURE TRENDS
  2. COMMUNICATIONS FOR NON-PROFIT ORGANIZATIONS – WHY, HOW, FOR WHAT
  3. HOW TO START COMMUNICATION. STRATEGY. OBJECTIVES, KEY MESSAGES AND COMMUNICATION PLANS. EFFECTIVE IMPLEMENTATION
  4. CREATIVE IN COMMUNICATIONS. WORK WITH SOCIAL NETWORKS. INFLUENCE MARKETING
  5. WORK WITH MEDIA. CREATION OF INFO DRIVES. EFFECTIVE MEDIA CAMPAIGNS. MONITORING
  6. AMBASSADORS, POLITICIANS, DONORS. PERSONAL BRAND OF THE DIRECTOR/FOUNDER. DOS AND DON’TS
  7. ANTI-CRISIS COMMUNICATIONS
  8. COOPERATION WITH BUSINESS. THE IMPORTANCE OF COMMUNICATIONS. COMPLIANCE WITH KPIS
  9. SOCIAL RESPONSIBILITY OF PUBLIC PEOPLE
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WE RECOMMEND THIS COURSE IF YOU ARE INTERESTED

  • Form:
    Brand / Recognition / Trust / Loyalty / Impact
  • Expand:
    Target audience / Partnership / Geography of projects
  • Attract:
    Investments / Donors / Staff / Volunteers

INVITED GUEST

OLEKSANDR
PEDAN

COMMUNICATIONS FOR NON-COMMERCIAL ORGANIZATIONS

TV PRESENTER, PUBLIC FIGURE. CO-FOUNDER OF THE COMMUNICATION AGENCY PEDAN BURO.

SPEAKERS

Olena Levandovska
Olena Levandovska
Co-founder and CEO of PEDAN BURO. Co-founder of the NGO UMind. Director of Oleksandra Pedan. 10+ years of experience in PR (Kyivstar, New Channel, personal... ... read more
Anastasia Zubchenko
Anastasia Zubchenko
Creative director of the communication agency PEDAN BURO, co-founder of the NGO UMIND, director of the educational YouTube project UniverCheck, UniverCheck 2. Professions”. Together with... ... read more
Alyona Kyrychuk
Alyona Kyrychuk
PR leader, project manager at the PEDAN|BURO communication agency. She has 10 years of experience in journalism and PR, including at ZIK and Novy Channel.... ... read more

YOU WILL GAIN KNOWLEDGE ON

  1. HOW TO CARRY OUT A COMMUNICATION CAMPAIGN
  2. HOW TO CREATE AN EFFECTIVE INFORMATION DRIVE
  3. HOW TO GIVE INTERVIEWS TO JOURNALISTS
  4. HOW TO PROMOTE INFORMATION ON SOCIAL MEDIA
  5. HOW TO WRITE POSTS FOR SOCIAL MEDIA TO BE READ
  6. INFLUENCE MARKETING AND STAR AMBASSADORS – DO NON-PROFIT ORGANIZATIONS NEED THEM
  7. HOW TO WRITE PRESS RELEASES AND PRESS ANNOUNCEMENTS TO BE RESPONDED TO THEM
  8. HOW TO USE MEDIA MONITORING
  9. HOW TO PREVENT A COMMUNICATION CRISIS
  10. WHAT ARE THE TOOLS FOR GENERATION OF CREATIVE IDEAS AND HOW TO USE THEM
  11. HOW TO DEVELOP A COMMUNICATION STRATEGY
  12. HOW TO PLAN A MEDIA CAMPAIGN
  13. INDICATORS OF THE EFFICIENCY OF COMMUNICATION CAMPAIGNS AND METHODS OF THEIR MEASUREMENT
  14. CREATING A POSITIVE REPUTATION: INSTRUCTIONS AND LIFE HACKS
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INVESTMENTS IN TRAINING IN EFFECTIVE COMMUNICATIONS ARE NECESSARY FOR THE FORMATION OF PROFESSIONALISM, COMPETITIVENESS,

TRUST AND LOYALTY TO YOUR ORGANIZATION.

WHAT TO EXPECT FROM THE COURSE

  1. lectures and practical cases from communication experts
  2. communication with experts, powerful networking
  3. coffee breaks, lunches and a buffet
  4. certificate

PRICE FOR THE STUDY

VENUE – KYIV, PAMVY BERYNDY LANE, 6

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