Sense-making conversations

Creative writing: how to write in an interesting way, without templates and stereotypes. Where to get ideas and inspiration?

FORMAT
offline, Kyiv
10, Dobrovolchykh batalyoniv str.

LECTURER
Natalia Rolia

Is it possible to write something truly original when it seems that all ideas have already been invented and stories told? Creative writing is about texts that remain in the memory, evoke emotions and are memorable.
This workshop is about courage in writing, about ideas that seem impossible, and about how to make a text truly original and interesting.
We’ll look at creative writing techniques and bust the myth that creativity is an innate talent and cannot be learned. We’ll figure out how to avoid the traps of templates and clichés and where to find ideas. How to work with your inner critic.
And, most importantly, we will immediately apply the knowledge gained in practice and with the help of tools that can make texts interesting, lively and real.
We’ll take a step-by-step look at how a non-standard approach to writing helps you write originally.

This workshop will be useful for those who are ready to go beyond the usual, expand their horizons and experiment in writing.

COURSE TOPICS

  1. Expanding the horizon
    Understanding the basics of originality in writing and going beyond the usual ideas.
  2. Unlocking creativity
    Working with ideas, finding unique solutions and overcoming internal limitations.
  3. Bringing bold ideas to life
    Practical application of techniques and the creation of texts that stay in the memory.

LECTURER

Natalia Rolia

Creative writing: how to write in an interesting way, without templates and stereotypes. Where to get ideas and inspiration?

Natalia Rolia
Strategic communications consultant with over 22 years of experience. She has worked in IT,
FMCG, pharmaceutical business, B2B, and public sector.
She is a copywriter. PR manager.
Co-founder of the mental health recovery project PRO Retreats, speaker,
author of the novel The Oatmeal Apple.

THIS COURSE IS FOR

  1. Copywriters and content creators – to create unique texts that stand out from the competition.
  2. Marketers and brand strategists – to develop texts that evoke an emotional response from the audience.
  3. Public figures, journalists, and bloggers – to write catchy and memorable articles and posts.
  4. Managers and team leaders – to improve communication skills and create inspiring messages.
  5. Anyone who writes – for anyone who wants to make their texts extraordinary, lively and expressive.

Participants will learn:

  • How to create unexpected plot twists. Why a text without clichés becomes a magnet for the reader.
  • How to find inspiration in everyday life and turn it into a source of new stories.
  • How to look at familiar things from a new perspective.
  • Should we always avoid templates in the text?
  • Why creativity is not only about inspiration, but also about discipline, experimentation, and courage.
  • How to create an emotional connection through texts.
  • How to use creative writing to create an interesting text without conflict or drama.

WE RECOMMEND THIS COURSE to those who want to

Find your unique creative voice in writing texts.
Master creative writing techniques that help you avoid clichés and templates.
Learn how to generate original ideas even on complex or familiar topics.
Understand how to overcome your inner critic and start writing boldly.
Develop the skills to create texts that evoke emotions and stay in the reader’s memory.
Learn practical tools that will help you structure your thoughts and make your text dynamic.
Write texts that sell and build trust in the brand or author.
Effectively communicate your ideas through text, making them understandable and interesting to a wide audience.
Gain confidence in your creative abilities even without any previous writing experience.
Get inspiration and tools that you can put into practice right away.

THE COST OF TRAINING

10, Dobrovolchykh batalyoniv Str., Kyiv

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