FORMAT
offline, Kyiv
10 Dobrovolchykh Batalioniv str.
SPEAKER
Oksana Sedashova
Training by Oksana Sedashova
Idea Lab: design thinking in action
The world is changing faster than ever, and today’s competitive advantage belongs to those who can adapt quickly, find innovative solutions and see opportunities where others see only problems.
Design thinking is a methodology that allows you to deeply understand user needs, create effective products and services, and turn ideas into real solutions.
1) Focus on practice. The training is based on the principle of ‘learning through experience’: a minimum of theory, a maximum of real cases, interactive exercises and teamwork.
2) Mastering modern techniques. Participants will learn how to apply the most effective techniques of idea generation and creative thinking (SCAMPER, Morphological Box, 4D stimulus, etc.) used by the world’s leading companies.
3) Solutions for real-world challenges. You will not only gain new knowledge, but also be able to apply it to your projects or business tasks immediately.
4) An interdisciplinary approach. Design thinking is not just about design. The methodology is adapted for entrepreneurs, managers, marketers, the public sector, educational and public initiatives.
5) Impact on business results. Mastering design thinking helps companies find innovative solutions, increase customer focus, reduce risks when launching new products, and improve team dynamics.
THIS COURSE IS FOR
- Entrepreneurs and corporate managers – to develop innovative products and development strategies.
- Marketers and brand managers – to create customer-oriented solutions and effective communications.
- Development and innovation managers – to implement new approaches to service and product development.
- HR specialists and team leaders – to improve teamwork and create a corporate culture of innovation.
- Public figures and public sector representatives – to develop social projects and improve public services.
- Teachers, educators and trainers – to implement interactive teaching methods and develop creative thinking.
- Designers, UX/UI specialists, and IT professionals – to create custom solutions and user-friendly digital products.
- Anyone who wants to develop creative thinking, regardless of their field of activity, to find non-standard solutions in their work and life.’
SPEAKER
Oksana Sedashova
Oksana Sedashova, PhD in Psychology, Associate Professor at KROK Business School, International Ambassador for Creativity in Ukraine, is one of the TOP-10 women innovators in Ukraine. She is a trainer in creativity and innovation for master’s programmes in management development, innovation teams of national and international brands, as well as government agencies.
TRAINING PROGRAMME INCLUDES
- Step 1 Empathy: Understanding user needsWhat is empathy in design thinking
The ‘User interview’ method
Practice: pair interview and needs analysis
- Step 2 ‘Problem formulation’
How to formulate the problem correctly
‘How Might We’ methodology
Group work: transforming problem situations into tasks
- Step 3 ‘Generating ideas’
Techniques for generating ideas: SCAMPER, Morphological chest, 4D stimulus
Practice – generating solutions in groups
- Step 4 ‘Prototyping’
Types of prototypes: physical and non-physical, paper, digital, role-playing
Creating prototypes in groups
- Step 5 ‘Testing’
Basics of testing solutions
Collecting feedback and iteration
Summing up the results, reflection
THE GOALS OF THE PROGRAMME ARE OUTLINED:
- Understanding of the key stages of design thinking
- Ability to research user needs
- Skills in problem formulation and idea generation using various methods
- Experience in creating and testing prototypes
- Application of the acquired knowledge in real projects
we recommend this course to those who want to:
- Master design thinking as an effective tool for creating innovative products and services.
- Better understand customer needs and develop solutions that really work.
- Develop creativity and idea generation skills using modern techniques.
- Improve teamwork and learn how to collaborate effectively when developing new solutions.
- Learn how to quickly create and test prototypes, saving resources and time.
- Apply innovative approaches in your professional activities – regardless of your field of work.
- Gain practical experience in working with real cases and developing creative solutions.
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THE COST OF TRAINING
10, Dobrovolchykh batalyoniv Str., Kyiv