FORMAT
offline, Kyiv
10, Dobrovolchykh batalyoniv str.
MENTOR
Rena Marutian
Andrii Zagorodskyi
Training by Rena Marutian and Andrii Zagorodskyi
Managing crisis communication: storytelling for leaders
The aim of the training is to unlock leadership and communication potential before, during and after a crisis.
In times of war, uncertainty, and ongoing change, leaders need to build effective communications with teams, internal and external stakeholders.
Storytelling is a communication tool for overcoming a crisis. When reality breaks down into many cognitive fragments, management needs to quickly regain control of the chaos.
Narrative tools can explain how leaders respond to a crisis, plan their agenda, achieve results, and increase the legitimacy of their actions. Strategic storytelling is a tool for leaders to change the information environment, manage expectations, and scale their influence. In the end, the winner is the one with the most compelling story.
This training is unique as it provides leaders with a practical toolkit for strategic crisis communication management in times of war, uncertainty and large-scale change.
By combining strategic thinking, storytelling skills, and practical techniques for managing crisis communication, the training provides a unique experience that will help leaders maintain control, build trust, and scale their impact in critical times.
THIS COURSE IS FOR
- Public and corporate sector managers
- Managers and employees of central and local authorities
- Diplomats
- Managers of international projects and programmes
- Representatives of civil society, business and media
- Professional community
- Spokespersons for government agencies at all levels.
MENTOR
Rena Marutian
Doctor of Science in Public Administration, Professor of the Department of Global and National Security at the Taras Shevchenko National University of Kyiv, member of advisory working groups at the National Security and Defence Council of Ukraine and the Ministry of Defence of Ukraine.
Andrii Zagorodskyi
Over 15 years of experience in the PR industry, focuses on communicating complex changes and transformations in organisations, personal communication of leaders, top management and politicians, managing comprehensive crisis or reputational conflict, consulting on sustainability programmes, managing narratives and stories of organisations, building relationships with community networks. Prior to that, he worked as a TV journalist at ICTV for 4 years. Combining his experience in media and international communication projects, he has organised 70+ media trainings and corporate trainings.
Chartered Institute of Public Relations Diploma (London, 2016), LIA certificate in training for public relations (London, 2016)
Co-founder of the CrisisSemioticStudios-Ukraine research initiative (2017), lecturer at the Resilience League (Estonia), co-founder and programme director of Resilient Ukraine. Author of articles on resilience, media and countering disinformation.
THE TRAINING PROGRAMME INCLUDES.
- The concept and relationship between modern crisis and storytelling
- Phase one: Preparing for a crisis period
- Phase two ‘Communication management of the crisis’
- Phase three: Transformation and emergence of a new quality of the organisation
- Formation of a coherent story and development of a new organisational agenda.
PROGRAMME OBJECTIVES:
- Development of adaptability, flexibility, creativity and creative professional thinking in solving non-standard crisis situations
- Organising and raising the level of intersectoral cognitive activity, forming evaluative judgements and synthesising meanings
- Systematisation of knowledge on communication aspects of crisis management
WE RECOMMEND THIS COURSE to those who want to
Improve the ability to communicate effectively in times of crisis, uncertainty and rapid change.
Develop strategic storytelling skills to build trust as a leader/manager and increase the legitimacy of management decisions.
Learn to quickly adapt the communication strategy to crisis conditions and manage the expectations of internal and external stakeholders.
Master the techniques of creating coherent narratives that support team resilience in a crisis and help build an effective response to it.
Increase flexibility, creativity and the ability to synthesise new meanings to build the organisation’s agenda before, during and after the crisis.
Systematise knowledge on crisis communication, integrating it into their own approaches to leadership and management.
Acquire tools for the development and implementation of an information strategy that will allow you to scale your impact and effectively interact with the public.
THE COST OF TRAINING
Kyiv, 10 Dobrovolchykh batalyoniv St.