PERSONAL BRAND

Kyiv, Pamvy Beryndy lane, 6

Book participation in the next stream

A trilogy about building a personal brand: emotional intelligence, verbal and gabitarian image. A three-day course with unique expert sessions: lectures, a master class, a film review, author’s guides, and a tasting with a global brand.

This course will provide you with the basics of building a personal brand from the theoretical and practical side. You will receive a guide for the first, second, third, and fourth steps of working with your own brand. You will understand the psychological approach to personal motivation. You will learn how to build a strategy for developing your own brand in the information space. Master the tools and techniques that will help you implement it.

THIS COURSE IS DESIGNED FOR

  1. Public figures
  2. Politicians
  3. Statesmen
  4. Businessmen
  5. Philanthropists who already understand why they need it.
  6. Assistants and PR professionals who want to understand how to work with other people’s personal brands

“A PERSONAL BRAND IS NOT SOMETHING YOU SAY ABOUT YOURSELF. IT IS WHAT OTHERS THINK ABOUT YOU”

LIST OF TOPICS

  1. Emotional module (emotional intelligence and techniques for shaping impressions and influences)
  2. Theoretical module (guides with step-by-step algorithms for building a personal brand)
  3. Practical module (cases, practical recommendations and top life-hacks from experts)
Book participation in the next stream

YOU WILL GAIN KNOWLEDGE OF

  • Basics and strategies for building a personal brand
  • Preparing for an interview: posing for positioning
  • Strategies in anti-crisis communications
  • Dress code

HEADLINER OF THE COURSE

DAVYDENKO
ANNA

PERSONAL BRAND

Specialization – personal brands

Worked with:
Garik Korogodsky,
Vova Dantes,
Zhenya Sinelnikov,
Misha Katsurin

SPEAKERS

Yurii Marchenko
Yurii Marchenko
Ukrainian journalist. For over 15 years, he has worked in all kinds of media: a large publishing house and a daily newspaper, TV and radio.... ... read more
Inna Gordyeyeva
Inna Gordyeyeva
Author of the TG channel about movies: “Netflix of the brain” ... read more

THE PROGRAM INCLUDES

  1. 3 DAYS OF OFFLINE CLASSES AT THE KYIV SCHOOL OF PUBLIC ADMINISTRATION NAMED AFTER SERHIY NYZHNYY;
  2. PRACTICAL CASES FROM TOP EXPERTS;
  3. POWERFUL NETWORKING WITH KEY INDUSTRY LEADERS;
  4. ACCESS TO THE TOP LIBRARY OF THE KYIV SCHOOL OF PUBLIC ADMINISTRATION NAMED AFTER SERHIY NYZHNYY;
  5. COFFEE BREAKS, LUNCHES, SMALL TALK DURING THE BUFFET + LISTS OF RECOMMENDED LITERATURE, BOOKS, MOVIES

WE RECOMMEND THIS COURSE IF YOU WANT TO DEVELOP

  1. personal brand
  2. reputation of a leader
  3. expertise
  4. trust of partners

FEEDBACK

PERSONAL BRAND

I am satisfied with the materials, the presentation, and the overall organization of the event. I recommend it for those who have just started to get interested in this topic: you will get the basics there. And for those who have already read/watched something about personal branding, and even formed their mission, vision, values, which can be personally "checked" with Anya Davydenko;) So keep on going;)
Olha Fedosova, owner of the GulyaiPesyk service

PERSONAL BRAND

Thanks to everyone for the cool atmosphere! Anna, the coaches and organizers for interesting questions for reflection and cool features!
Vladyslava Bandurko, founder of @school_educator

PERSONAL BRAND

Thank you for a wonderful day! I want to share my impressions. I have been working with a coach for two weeks, when we started to analyze what I really "want for myself" and one of the requests was exactly what we discussed in the course, and that is "success" and "recognition". It caught me yesterday, I realized that I am where I need to be and this course is just for me. Thank you for an interesting day, I'm looking forward to new insights!
Viktoriia Khmylevska

PERSONAL BRAND

Everything was great, but there were not enough practical tasks with subsequent testing and conclusions. I would like to see more analysis of the participants' personalities. Who sees whom as whom. And then compare it with the participant's opinion of himself.
Sabrina Sybiga, notary public of the KMNO, General Counsel of the ICLN

PERSONAL BRAND

They talk about difficult things in simple words and with examples - perfect! Very charismatic experts. Accurate and funny presentation, easy to understand important things. Everything was sufficient and harmonious.
Гембіцька Анастасія, PR-менеджер, ЮК Nobili

PERSONAL BRAND

Staging, communication, networking, storytelling - writing texts easily and frankly about yourself, options for shooting interesting content for the audience, acting, as recommended by Anna
Valentyna Kolesnik, psychologist

PLEASE REGISTER FOR SEENG LECTURE