PERSONAL BRAND MARKETING

10, VOLUNTEER BATTALIONS STREET, KYIV

Book participation in the next stream

Natalia Bukhalova’s author’s course is designed for those who want to become the best in their field, confirm their status as an opinion leader, lead people and leave a mark in history.

The purpose of the course is to provide each participant with individual, specific and effective recommendations for building/developing a successful personal brand, namely: to help conduct a personal brand audit, determine its current state and identify opportunities for further development and improvement.

Each course topic is covered in detail through theory, vivid examples, active discussions, group exercises and homework, which will be worked out together with the author of the course.

IF YOU ARE NOT A BRAND, YOU DO NOT EXIST. WHO ARE YOU THEN? YOU ARE AN ORDINARY COMMODITY.

Philip Kotler

WE RECOMMEND THIS COURSE TO

  1. BUSINESS OWNERS
  2. TOP MANAGEMENT OF ENTERPRISES
  3. HEADS OF STATE INSTITUTIONS
  4. POLITICIANS
  5. ANYONE WHO WANTS TO STAND OUT IN A COMPETITIVE ENVIRONMENT

COURSE TOPICS

  1. WHY DO YOU NEED PERSONAL BRAND MARKETING, THE BENEFITS OF ITS DEVELOPMENT
  2. WHAT IS A PERSONAL BRAND, THE DIFFERENCE FROM REPUTATION AND POPULARITY
  3. SPECIAL MODULE FOR KSPA STUDENTS: FEATURES OF PERSONAL BRAND MARKETING IN POLITICS
  4. STEP 1. AUDIT. A SET OF PRACTICAL EXERCISES AND TASKS TO REVEAL THE IDENTITY AND SEARCH FOR BRAND ATTRIBUTES OF EACH PARTICIPANT
  5. STEP 2. IDENTIFY YOUR TARGET AUDIENCE
  6. STEP 3. DETERMINE AND STUDY YOUR COMPETITORS
  7. STEP 4. PRACTICAL TASKS: SWOT ANALYSIS. DESIRED PERSONAL BRAND. MISSION, VISION, VALUES. SEARCH FOR VALUABLE WORDS AND BENEFITS. DEVELOPING TRUST
  8. STEP 5. DEVELOPMENT OF A UNIQUE SELLING PROPOSITION. SUCCESS CRITERIA AND TYPES OF USP. WAYS TO STRENGTHEN THE USP. BUILDING A PERSONAL BRAND FRAMEWORK
  9. NEXT STEPS. PERSONAL BRAND STATEMENT. ELEVATOR SPEECH. THE SLOGAN. CREATING CREATIVE CONTENT
Book participation in the next stream

THE COURSE IS DESIGNED FOR THOSE WHO ARE READY TO

  • Become the best at what they do, the first choice and stand out from the competition
  • Increase the average check and the number of customers
  • Choose clients and terms of cooperation yourself
  • Become an opinion leader and someone who is recognized
  • Expand business
  • Publicly set big goals and lead people
  • Create a cult of personality, conquer the world and leave a mark on history

MENTOR

NATALIIA
BUKHALOVA

PERSONAL BRAND MARKETING

Owner and CEO of the research company UMG, which has been one of the founders of the research market since 1994.
She has over 27 years of experience in consulting and supporting brands.
National representative of ESOMAR in Ukraine (European Society of Marketing Research Professionals).
Lecturer at the #1 business school in Ukraine MIM-Kyiv.
Author of the courses: “Marketing Analysis and Building a Personal Brand.

AFTER COMPLETING THE COURSE YOU WILL BE ABLE TO

  1. Doing personal brand marketing yourself – from A to Z
  2. Conduct your own audit and analyze its results at any stage of development
  3. Correctly define your target audience, identify and study competitors in detail
  4. Develop your strong positioning and have an arsenal of practices to develop, build on or re-position your personal brand
  5. Develop a Personal Brand Framework
  6. Clearly plan specific next steps to become No. 1

YOUNG MAN, MAKE YOUR NAME WORTH SOMETHING.

Andrew Carnegie

YOU WILL DEVELOP SKILLS

  1. SWOT analysis of personality and search for your own unique and beneficial attributes and benefits
  2. Defining the target audience and analyzing competitors
  3. Developing mission, vision, values
  4. Creating a Unique Selling Proposition (USP) and Personal Brand Framework
  5. Building a personal brand statement and Elevator Speech

PRICE FOR THE STUDY

10, DOBROVOLCHYKH BATALYONIV STR., KYIV

LECTURES / PRACTICAL AND GROUP EXERCISES / COFFEE BREAKS / CERTIFICATES

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