PUBLIC COMMUNICATIONS, PR AND REPUTATION MANAGEMENT

VENUE – KYIV,
PAMVY BERYNDY LANE, 6

Book participation in the next stream

In the post-war reconstruction of Ukraine, the transparent and high-quality activity of civil servants at all levels will be a key moment in the state’s development. Equally important will be the work of those who will inform about the results of their work. They will have to earn public trust together – literally side by side. An effective and high-quality manager cannot do without personal professional skills, but also without a high-quality and effective communicator (press secretary).

Communicator, PR specialist, image maker. And also – anti-crisis manager, adviser, information marketer, SMM and simply “reliable rear”.

LEADERSHIP STARTS WITH REPUTATION

Why does the “silence tactic” lead to self-isolation? How to ensure maximum openness of state authorities in conditions of information imbalance and hype? It is not enough to do good things, it is necessary to talk about it in an accessible and interesting way! The ability to create information drives and quality management of news and explanatory communications.

THIS COURSE IS FOR

  1. PRESS SECRETARIES OF STATE AUTHORITIES AND BUSINESSES
  2. STATESMEN AND POLITICIANS
  3. COMMUNICATORS AND INFORMATION CONSULTANTS
  4. MEDIA MANAGERS
  5. GR MANAGERS

FEEDBACK

SINGAPORE SCHOOL OF PUBLIC POLICY

Where to study if you want to go into public service or politics? A quick surf on Google will show you dozens of courses, schools, and even academies where you will be charged for a wow effect. But if you really want to gain valuable knowledge and a vision of the future, look for courses at well-known universities. One of them is the Lee Kuan Yew School of Public Policy at the National University of Singapore. I took this course myself, so I recommend it to you. See you in the course alumni team!
Serhiy Bykov, political consultant, head of the INPOLIT think tank

SINGAPORE SCHOOL OF PUBLIC POLICY

I took a course at the Lee Kwan Yew Institute, which was organized in Ukraine by the Kyiv School of Public Administration named after S. Nyzhnyy. You won't be taught how to make a dictatorship there. However, you will improve your English and get a broader outlook on the processes. Bonus. Good networking. Kyiv School of Public Administration named after Serhiy Nyzhnyy conducts numerous events bringing together lots of cool business people and politicians. Another bonus is that you will have a lot of envious people, whose tears and gnashing of teeth will help you gain energy, rejuvenate and make your smile more sincere and bigger.
Petro Okhotin, political technologist, scientist, lecturer, author of the book "Winning Elections: Step-by-Step Instructions"

SINGAPORE SCHOOL OF PUBLIC POLICY

In recent years, we have heard a lot about Singapore. Most often it is a myth on top of a myth. For example, we have been told that everything there is super market-based, and we should be like that, and if we sell everything, privatize, deregulate, we will become like them - but in Singapore, more than 50% of the economy is the public sector. And this is a huge driver of Singapore's development. And this is just one example. If you want to break other myths or create new ones;-), I have good news for you. I have a diploma from the Lee Kuan Yew School of Public Policy of the National University of Singapore behind me. This program was organized in Ukraine by the Kyiv School of Public Administration named after S. Nyzhnyy. This program is still in effect today. So go for it!)
Oleksiy Yakubin, political scientist, PhD in Political Science

SINGAPORE SCHOOL OF PUBLIC POLICY

You can create offices of simple and super-simple solutions, and then look for (and fail to find) simple words to describe why this house of cards is falling apart. Or you can work on your thinking and management tools so that both match the real complexity of the situation. This is exactly what happens at the Lee Kwan Yew School. Of course, no miracle will happen (especially a Singaporean miracle in Ukraine). There will be brain crepitus, but those who endure it will get what comes after intense training - new abilities.
Mykola Skyba, expert in the EU Creative Industries Program

SINGAPORE SCHOOL OF PUBLIC POLICY

"I was convinced that our people should never develop the habit of relying on someone else for help. If we wanted to succeed, we had to rely only on ourselves." - Lee Kuan Yew. Lectures for the new intake of the School of Public Administration will begin soon. The lectures are delivered by the professors of the Singapore Lee Kuan Yew School of Public Policy at the National University of Singapore. This is not only a great opportunity to communicate with the professors and understand why and how Singapore succeeded and what has been hindering a breakthrough in Ukraine for 30 years. It is also a great opportunity to meet new people and network with people from different fields.
Andrian Prokip, PhD in Economics, author of more than 50 scientific papers in the field of energy security theory and renewable energy

SINGAPORE SCHOOL OF PUBLIC POLICY

This year I took a course at the Lee Kuan Yew School of Public Policy and got not only a good knowledge base but also access to an interesting community of intellectuals that is formed by the Kyiv School of Public Administration. S. Nyzhnyy.
Rakhymbek Abdrakhmanov, political commentator, economist, director of the ToStep consulting agency

SINGAPORE SCHOOL OF PUBLIC POLICY

I completed my online studies at the Lee Kuan Yew School of Public Administration in Singapore. Before I write about the school itself, I want to mention the book "Singapore Will Survive" once again. The issue of ethnic hatred has always been a top priority for Singapore's leadership. Prime Minister Lee Kuan Yew and his associates believed/believe that the main threat of Singapore's collapse/failure/failure lies in the country's interethnic issue, language issue, and religious issue. "Any kingdom torn apart by strife will fall into desolation, and any city or house where there is strife will not stand." That's just for the day. Now about school. The most important impression, the main feeling that did not leave me throughout the course, is that without going into details, the basic principles are familiar to me, understandable, they are simple. Those who have taken over the reins of Singapore's government have set a goal and are systematically pursuing it, removing barriers and solving citizens' problems along the way. The goal is to be the first in the world. In the economy. In education. In everything! Even in the maintenance of building facades. I really liked the practice of involving critics in the government and the mandatory support of skeptical experts. What is so lacking in Ukraine is feedback, reliance on experts and critics. The absence of feedback makes the government disconnected from citizens, and the government solves its own problems, not the problems of citizens. And people follow only those who are able to meet their needs and see priorities. And Singapore's public administration is aimed at meeting the needs of citizens. I am grateful to the Kyiv School of Public Administration named after S. Nyzhnyy for the online course "Public Administration and Leadership in the Age of Innovation". It was very interesting and informative to listen to those people who teach officials and politicians in Singapore.
Pavlo Sebastianovych, Tax Reform Expert

SINGAPORE SCHOOL OF PUBLIC POLICY

I recently graduated from the Lee Kuan Yew School of Public Policy. While listening to the course, I naturally compared the information provided by our esteemed lecturers with the realities in Ukraine. The success of Singapore lies in the conscious unification of all citizens around one goal: a successful country. Unfortunately, today many Ukrainians live by the principle of "my house is on the edge". That is, here we are talking about something deeper, more important... about the acquired mentality and ideology. Something that needs to be developed in a person from childhood. At the same time, Ukrainians, despite all the restrictions that have been historically imposed, have always preferred to live by the norms of freedom, and individual freedom at that. And this is our true mentality, which is clearly manifested in the first democratic and republican constitution in Europe, drafted by Pylyp Orlyk. "People should not be replaced, but changed" Lee Kuan Yew. Are you ready to change and become part of a single ecosystem to create a successful country?
Oleksandr Gonchar, Chairman of the Board, CSO "Your Way Setu"

SCHOOL OF MINISTERS

Our crazy group received diplomas on completion of the School of Ministers course at the Kyiv School of Public Administration. I can't find the words to describe all the transformations and emotions that have happened to us during this time. It is a kind of opportunity to look at the world, at people, and at ourselves through a different lens. It is a wealth of knowledge and skills from our incredible teachers. It is incredible support for each other and incredible people who were completely unfamiliar until recently, and now are like a part of you. This is an incredible atmosphere of comfort, freedom, care and home from our Yulia Polishchuk and Anna Mishchenko. It's when you come with a friend and then write and defend a reform that people are afraid to talk about out loud. This is when you come back to yourself, remember everything you know, realize what you are capable of, and accept everything as it is. It's about love, strength, and the future!!!! To be continued...
Olga Babiy, Advisor to the Secretary of the National Security and Defense Council of Ukraine

SCHOOL OF MINISTERS

Learning is light, not teaching is darkness. After 30 years of managing several businesses and social projects, I began to feel the need to improve my professional skills and personal development. A new page in my life - new knowledge. I entered the Kyiv School of Public Administration named after S. Nyzhnyy for the School of Ministers program. I am grateful to Anna Mishchenko and Anton Gerashchenko for creating one of the best educational institutions in the country and for the invitation to study! Scientia potentia est
Mykyta Karpenko, CEO/Founder at the National Health and Safety Council

SCHOOL OF MINISTERS

Thank you to the Kyiv School of Public Administration named after Serhiy Nyzhnyy! During 7 intense and informative weekends I had the opportunity to communicate with incredible lecturers and find cool friends who motivate me to reach for the stars! Victor Halasiuk - taught us economics and explained about the profession of Ukraine for the economic miracle. Anatoliy Amelin - gave real indicators of economic development and future benefits with specific consistent actions. Piotr Kulpa - cut our minds open with meta-institutional examples and historical events that have repercussions on the current state of our lives and future prospects of Ukraine. Anton Gerashchenko - a man who motivates with facts and his charisma more than Ramstein, with the decision to give us airplanes. Olga Batova - thank you for your constructive approach to transferring knowledge, state-building and all processes in an accessible and detailed form for understanding. Oksana Zaitseva - psychology matters! It is the quality of yourself and the understanding of those around you. Natalia Kryvda is an ambassador of the powerful cultural code of our nation, she breaks through to the very sky, such dedication and immersion in the events of the past and contemporary cultural processes can only be heard from her. Anna Mishchenko is a school director with a big heart, grandiose plans, and excellent organization!
Vladyslav Putintsev, Chief Specialist of the Division for Cooperation with the EBRD and Other Regional Organizations of the Department of International Financial Projects at the Ministry of Finance of Ukraine

SCHOOL OF MINISTERS

The School of Ministers program at Kyiv School of Public Administration named after S. Nyzhnyy has ended. I thank our powerful teachers and speakers for their experience, knowledge and motivation. Thank you to each and every one of you with whom we studied for your energy, support and values. Thanks to the wonderful Anna Mishchenko for creating a real home-like atmosphere. Thanks to you, the training turned into a meeting of good friends! It was wonderful! But, as our unsurpassed Olha Babiy said, everything is just beginning 😉.
Andriy Katerynchuk, Director of Nadlan LLC

SCHOOL OF MINISTERS

4 months of meetings, events, seminars, discussions, exchanging views and meeting new people. I gained experience and understanding of what I don't want to do and what I do right. My reform of the PPP policy is how our ministers can move from traveling abroad to practice and present the PPP roadmap to foreign investors (more in my article later) In politics? Provided that it is with a team that has decency, honesty and justice in its blood along with mother's milk, otherwise - without me. And most importantly, I like to get out of my comfort zone. I like to meet new people and draw conclusions. This movement in life gives me new ideas and checks my readiness to work on something further I wish victory to all of us! There is still a lot of work ahead...
Vita Harbarinina, Deputy Head of the Administrative Services Department of the Lviv City Council

SCHOOL OF MINISTERS

The war did not stop us. We did it, and we are cool! Each of us has written a reform, but not all of us managed to defend it. We are still working! Those of you who have defended yourselves are supermen! A powerful program and incredibly cool lecturers who not only gave knowledge, but lit a fire in your soul! Thank you so much for your professionalism and support. I really became a different person and I am proud of it! My values, priorities, and circle of friends have changed! Thank you to Anton Gerashchenko and Anna Mishchenko for the incredible atmosphere you have created. The school is gradually turning into a platform for like-minded people to communicate. It inspires, unites and moves forward! I am grateful to Petro Kulpa for convincing me to take the School of Ministers course. I received much more than I expected. I will put your invaluable knowledge, advice, and demand into practice. You are incredible! I thank the magician Yulia Polishchuk for her professionalism and support. Thanks to our chefs for the delicious dinners. And what kind of holidays you made for us... You are magicians! Thank you to our bartenders for the fragrant coffee and smile. You are the best! Thank you to our coolest team for communication, support, and friendship. I understood each of you at a glance. We are all on the same page! We are not saying goodbye, we will meet soon in our common club house! Glory to Ukraine!
Svitlana Arabadzhi, Director of Niktred SP LLC

Personal brand Ruslan Muzychuk

The atmosphere is friendly, simple, comfortable, practical cases and subtle humor
Ruslan Muzychuk, spokesman for the National Guard of Ukraine

PERSONAL BRAND

They talk about difficult things in simple words and with examples - perfect! Very charismatic experts. Accurate and funny presentation, easy to understand important things. Everything was sufficient and harmonious.
Гембіцька Анастасія, PR-менеджер, ЮК Nobili

PERSONAL BRAND

Staging, communication, networking, storytelling - writing texts easily and frankly about yourself, options for shooting interesting content for the audience, acting, as recommended by Anna
Valentyna Kolesnik, psychologist

PERSONAL BRAND

Everything was great, but there were not enough practical tasks with subsequent testing and conclusions. I would like to see more analysis of the participants' personalities. Who sees whom as whom. And then compare it with the participant's opinion of himself.
Sabrina Sybiga, notary public of the KMNO, General Counsel of the ICLN

PERSONAL BRAND

Thanks to everyone for the cool atmosphere! Anna, the coaches and organizers for interesting questions for reflection and cool features!
Vladyslava Bandurko, founder of @school_educator

PERSONAL BRAND

Thank you for a wonderful day! I want to share my impressions. I have been working with a coach for two weeks, when we started to analyze what I really "want for myself" and one of the requests was exactly what we discussed in the course, and that is "success" and "recognition". It caught me yesterday, I realized that I am where I need to be and this course is just for me. Thank you for an interesting day, I'm looking forward to new insights!
Viktoriia Khmylevska

PERSONAL BRAND

I am satisfied with the materials, the presentation, and the overall organization of the event. I recommend it for those who have just started to get interested in this topic: you will get the basics there. And for those who have already read/watched something about personal branding, and even formed their mission, vision, values, which can be personally "checked" with Anya Davydenko;) So keep on going;)
Olha Fedosova, owner of the GulyaiPesyk service

Personal brand Tetyana Dembovych

I liked the speakers' openness, feedback, organization, and atmosphere. The presentation of information by absolutely everyone was as easy as possible, simple to understand
Tetyana Dembovych, press secretary of the Ivano-Frankivsk regional organization of the Servant of the People party

Personal brand Diana Osipchuk

I really liked the lecturers and topics. A lot of interesting information and feedback. In my opinion, the only thing missing is time
Diana Osipchuk, journalist at the Analytical Center "Politics"

Personal brand Kateryna Yanzhula

Super! Useful and lively. The atmosphere is great! I want to come back
Kateryna Yanzhula, Head of the Information Policy Department of the Pokrovsk City Military Administration (Donetsk region)

Personal brand Olga Vlasova

I liked the organization, the lecturers, the atmosphere. I didn't like the fact that there was so little time.
Olga Vlasova, Head of the Public Relations and Press Department of the Kyiv Directorate for the Construction of Road Transport Facilities

Charity Oleksandr Lantukh

Incredible report, well presented information
Oleksandr Lantukh, Director of "Chance for Change"

Charity Olha Abrashka

Natalia (Onipko) impressed with her experience, presentation and willingness to share knowledge!
Olha Abrashka, Head of the CF Sapport UA

Charity Nadiia Matveeva

What information from the lectures was useful to you today? What will you use in your work? "The importance of the mission, corporate rules. Defining the strategy. Reporting rules".
Nadiia Matveeva, STB TV presenter

Charity Ioan Lishchynskyi

Natalia Onipko not only talked about methods of raising funds from outside Ukraine, but also shared a drop of this secret magic of charitable processes that inspires us to do good deeds!
Ioan Lishchynskyi, CF "We Are Family"

Charity Oleksandr Rozhkov

What information from the lectures was useful to you today? What will you use in your work? "The effective tools and life hacks of international fundraising, which can help to raise funds for the implementation of very important and life-saving projects more efficiently, in larger amounts and in a short period of time."
Oleksandr Rozhkov, Head of the Public Organization "Agency for Development and Investment"

Charity Lolita Kuzina

The information on international fundraising was especially useful. We will try our hand at grantwriting.
Lolita Kuzina, Chairman of the Board of the Charity Foundation "Charity Exchange "Dobrodiy"

Charity Mariia Shurdenko

Greetings, charitable community! Thank you once again for such a professional course from the Kyiv School of Management under the "wing" of Lera Tatarchuk and the team!!! Everything - from the content of the training, trainers, to the organization was at the highest level! The atmosphere at the school deserves special attention. Do not lose it! From the very first step, we plunged into a special story - a story about KINDNESS, PEOPLE, UKRAINE and VICTORY. When these words come first, then there will always be MONEY for all ideas, projects, and initiatives. You have generously shared with us where to look for them and in what direction to move! MAMA CAMP is not a foundation or an NGO. We are not registered. Our volunteer initiative was "born" in the occupation (Berdiansk), at first it was a family shelter and assistance with further evacuation for people from Mariupol, those who fled the bombing, a little later we added humanitarian and psychological assistance to mothers and children. Previously, we could not show openly on social media what we were doing because it was dangerous for us. Now it's a different story. We are on the free territory of Ukraine and we are confident that we will be able to do a lot of useful things for IDP women and children, because there are so many of them and we want them not to lose themselves and have the opportunity to raise children, develop, self-realize, study, work, have the strength and resources to live their lives, taking care of the future of Ukraine and bringing victory closer - each on their own front. So, we are at the very beginning of our journey, this is the FIRST studying with my daughter in Kyiv, and we could not even dream that it would be so high quality, meaningful and in such a cool environment. Each of you has something to learn, and that is very valuable. Special thanks for welcoming a little volunteer to the training group. Lyuba is also delighted) and sends her greetings to everyone! If your projects are aimed at women and children, we are always happy to be of service, to help, if necessary, even with routine operational activities on a completely volunteer basis. Before the war, we had a children's development center, a kindergarten, so we know the specifics of working with children and their parents. We are always happy to be of service in this area. Once again, THANK YOU and fruitful work in the charitable field!!! Together to victory! We are always open to new friends and colleagues in social networks.
Mariia Shurdenko

‘Blue Ocean’ in 2025: How to survive and grow

I am very grateful to the staff of Kyiv School of Public Administration and personally to Mr Pavlo Sheremeta for the seminar.
The seminar was not held according to the announced programme, but this is exactly what makes it valuable, in my opinion. Instead of an academic lecture on the Blue Ocean methodology, I personally had the opportunity to go beyond my daily work routine and look at business from a different perspective, to see new tools that allow me to measure my own business from a different angle. In short, this is a practical introduction to the principles of the blue ocean methodology, which is actually the ultimate goal of the seminar.
Thank you for the opportunity to reconfigure my brain a little bit, for the opportunity to communicate with the intelligent, educated and undoubtedly talented Mr Pavlo Sheremeta and other participants of the seminar. It was an effective, creative and, I hope, useful event for me. THANK YOU!!!!!! 

Oleksandr Titarenko, CEO of Skarbnitsa Group

NEUROMARKETING: MECHANICS OF PERSUASION AND DECODING DECISION-MAKING

NEUROMARKETING: MECHANICS OF PERSUASION AND DECODING DECISION-MAKING

NEUROMARKETING: MECHANICS OF PERSUASION AND DECODING DECISION-MAKING

I am a fan of neuromarketing, I love studying the brain and this course is like a new breath for me, I dreamed of taking the course at least online, but you gave me the opportunity to attend in person! I am delighted.

This course has raised the level of my responsibility for my own psyche, how few people know about the organic changes in the brain that occur under stress.

+ My myths about colour, shape, etc. were dispelled, I realised what plays the biggest and deepest role in decision-making, namely, focus. And it’s not about companies, it’s about human needs.

I took a cool tool for myself, even a test that determines focus, and now I use it to present life insurance policies, I understand what motivation is behind a person, how best to present information and what to say. It’s amazing, because usually you can only guess how it happens.

Vladyslava Riumshyna, Digital marketing specialist

NEUROMARKETING: MECHANICS OF PERSUASION AND DECODING DECISION-MAKING

I am excited about all the information, it is interesting and useful both in terms of marketing and life experience in general

Tetiana Fustiy. Social media marketing expert, author of the SMM.Expert course

NEUROMARKETING: MECHANICS OF PERSUASION AND DECODING DECISION-MAKING

A very interesting and practical course. I gained new knowledge about how people make decisions. A lot of new things.
Thank you

Sukhanova Tetiana, Private notary

Governance Engineering

How wonderful it is to be a mature student in a group of well-rounded and multifaceted people from the first class of the Governance Engineering course at KSPA!
You are all incredible — both lecturers and students — all as one.
This experience is one of the most valuable in life and definitely one that will shape my future.
The transformation of the hero took place module by module.
Now I know for sure: one is one, but a real flock gathers in heaven.
There is an understanding of the pricelessness and power of intuitive friendship and partnership — something that is felt with the heart, takes longer to reach the head, and only then unfolds like an epiphany.
I wish us endless development, interaction, and creation — for our children and the bright future of our country.
Learning in times like these is only possible thanks to our defenders.
P.S.
Thank you for allowing me to sleep a little during lectures — that is also priceless.

Andriy Antonenko, Director of UVT Group

Governance Engineering

Yesterday marked the end of an extraordinary stage in my journey — the ‘Governance Engineering’ course at KSPA.
It was not just an educational programme — it was a real personal transformation.
It is a little sad to say goodbye to this atmosphere of depth, development and new meanings.
But I know for sure that there is more to come. And it will be even more interesting.
Thank you for every conversation, for every question that changed my thinking, for every step forward.

Alla Butylska, Financial and Operational Director of a group of companies engaged in the production and sale of fuel

Governance Engineering

Finally, I have arrived at my place of rejuvenation and intellectual enrichment!
I am delighted that, although late (the waste recycling plant came first), I have joined the intensive course «Governance Engineering» at the Kyiv School of Public Administration named after S. Nyzhnyy.
An interesting lecture by former Minister of Economy Pavlo Sheremeta on ‘Innovative Management’ — another brainstorming session!
During today’s training, the phrase ‘Cogito ergo sum’ comes to mind, which means ‘I think, therefore I am.’ Only with intellectual enrichment is growth possible!
In conclusion, here is a quote from Thomas Snyder’s book On Freedom (my current book):
“They talk about the country, we talk about people. Only people can be free. If we believe that something (someone) else can give us freedom, we will never know what we should do. As soon as you believe that freedom is given, it disappears.”
Let’s follow our path to victory and freedom!
Ukraine will prevail!
Let’s build Ukraine every day!

Yevhen Barakh, CEO at Green Bean

Governance Engineering

I experienced KSPA.
That’s how I respond to friends who ask me where I disappeared to for four months.
Just as every child experiences their first love or teenage crisis, I experienced a major life change.
I came here seeking knowledge.
But in reality, I came here seeking senses.
For people who feel deeper, think broader, and live honestly.
For answers that don’t close questions but tune your inner compass — values, meanings, presence.
And I found much more.
KSPA is not just an abbreviation.
It’s not a school, a community, or a noun.
It’s a state.
A state of love.
A state you want to be in.
Where respect is in the eyes.
Hugs are real.
Words are meaningful.
These four months have been my personal journey.
Therapy, learning, living, rediscovering myself.
I was reborn alongside you.
Thank you to everyone!
Thank you to the teachers and lecturers — for your skill in maintaining space and not imposing ‘correct’
answers.

For questions that linger long after the modules.
And for your presence — deep and alive.
Thank you to the community — my tribe. My pack.
Where you can be real.
To search, to doubt, to laugh, to be silent, to make mistakes — and to be accepted.
I’m not saying goodbye, I’m taking everything that happened with me, with the hope that there is more to come!

Taisiia Slobodyanyuk, Owner of a construction business

Governance Engineering

I completed the Governance Engineering programme at the Kyiv School of Public Administration.
This course helped me gain a new perspective on management, teamwork, responsibility, and the meaning behind the decisions we make every day.
There was a lot about strategy and how to build
systems that work.
I am grateful to the team of teachers, speakers, and everyone in
the group.
Now it’s time to put it into practice.

Maksym Prokopets, CEO at Holding Sheriff

Governance Engineering

How do you spend your weekends? I had the honour of joining a group of people studying at the Kyiv School of Public Administration named after S. Nyzhnyy. The unique project I joined is a training programme called ‘Governance Engineering’. From 17 to 19 January 2025, I attended a series of lectures and participated in interactive classes. All participants discussed contemporary challenges in management, moral and political aspects of leadership, identity, emotional intelligence, and development strategies.
Key topics of the course:
Strategic development of cultural sites. Special emphasis was placed on the example of the Kyiv-Pechersk Lavra National Reserve. Studying in a unique spiritual centre that is almost 1,000 years old is a unique experience. How are values formed, what is the Lavra Cross, what does the Diadem of Ukrainian Glory consist of?
Spiritual foundations of management. How the ethos of service can become a tool for improving management practices.
Emotional intelligence. Practices of self-regulation, empathy, and team communication. Business coach Olena Sysoieva spoke about the heart of a future successful leader, what emotional maturity is, and the components of empathetic leadership. Special thanks for the homework assignment, new experience, and a storm of positive emotions.
Philosophy of morality and politics. Approaches to resolving ethical conflicts in management positions. Interests – norms – values. A deep look at things that seem simple at first glance.
Identity and its unexpected and diverse aspects. Where does Ukraine stand in the context of global modernisation? Will the ‘iceberg’ withstand all the consequences of global warming? How can European and Eurasian values be compared? Is our country ready to embark on a path of civilisational change and undergo constant transformation over the next 100 years? In my opinion, every civil servant, regardless of rank, needs deep and fundamental knowledge. Interesting sources for finding answers to all questions and directions for self-development.
Strategic analysis: Ukraine 2030. Long-term prospects and paths for the development of communities within the state. Anatoliy Amelin – geopolitics and Ukraine, financial risks and economic losses, challenges and threats, international relations and global security, demographics, AI technologies and a wealth of unique knowledge… We discussed the place of education in this strategy, its impact and uniqueness.
Our future depends only on us, so let’s create it with our own hands. To be continued…

Volodymyr Nozhenko, Head of the Humanitarian Development Department Feodosiyivka Village Council, Obukhiv District, Kyiv Region

School of Ministers

KSPA is a high-quality platform for acquiring new knowledge in a short period of time, and there is no equivalent in the country today.
Thank you for your work!
I wish you and your families success and good luck.
With respect! 

Ramil Mamedov, Deputy of the Girska Village Council, Advisor to the Head of the Boryspil District Military Administration

School of Ministers

The School of Ministers programme at the Kyiv School of Public Administration named after S. Nyzhnyy has come to an end. Thank you to our amazing teachers and speakers for their experience, knowledge and motivation. Thank you to everyone we studied with for your energy, support and values.
Thank you to the wonderful Anna Mishchenko for creating a real home atmosphere. Thanks to you, learning turned into meetings with good friends! It was wonderful! But, as our incomparable Olga Babiy said, it’s only just beginning.

Andriy Katerynchuk, Director of Nadlan LLC

Media workshop: Life is Live. The Live Effect

A dynamic course with lots of practical work and theory. It gives you a general impression and direction, and most importantly, teaches you how to dig deeper into issues that catch your attention. As a result, you understand publicity and your public image as a whole, and you see clear paths for development and realising your potential.

Oleh Honcharuk

Media workshop: Life is Live. The Live Effect

I liked it. Great organisation of the educational process. Great speakers. I love the filming format. I am very happy that there will be videos and photos from Oleksandr. I really liked the moments when we could get feedback from the speakers — what to improve, what was great (‘blind spots’).

Daryna Kulichenko, Public speaking coach

Media workshop: Life is Live. The Live Effect

I will start with a negative note: my request, the one I came to the course with, remains unanswered. We were supposed to discuss this topic today, but it is probably not popular, so it was left out. Although I tried to raise it in the morning during a meeting with the first speaker, my question was about how to communicate and how to behave if a meeting with journalists turned out to be unfriendly: for example, should I leave the studio, counterargue, or resort to other techniques that I am not familiar with. However, this did not affect my mood in any way, because I liked everything else, and this is true: Ms Olga did a great job of bringing together interesting lecturers with practical experience. Among them were those to whom I would like to return as specialists for further cooperation. I made new acquaintances from different fields. Moreover, I already told you that I want my sister to also spend a weekend on this course. I will definitely sign her up. So, thank you! If you have a KSPA club for like-minded people, let me know! I want to be a member!

Olha Polozova

Media workshop: Life is Live. The Live Effect

A course that will answer not only the question ‘how?’ but also ‘why?’ Professional speakers, in-depth knowledge and interesting topics. A course that will definitely change you and improve your skills.

Diana Gradil, Communications Specialist, NGO Housing Institute

Media workshop: Life is Live. The Live Effect

Everything was great, clear, high-quality and very informative. Many thanks to the organisers and lecturers. I especially loved the lecture by AI and Olga Babiy.

Mariana Vashchenko, Head of the educational space for lawyers

Administrative assistant: effective support for the CEO

Everything is great, thank you very much for the interesting information! The knowledge and skills I have gained are a valuable addition to my professional experience and will be useful in my future work

Tetiana Stryshnets, NACP, Assistant to the Deputy Chair, Deputy Head of the Department for Coordination of Management Activities and Interaction

Administrative assistant: effective support for the CEO

Everything was great, clear, high-quality and very informative. Many thanks to the organisers and lecturers. I particularly enjoyed the lecture by AI and Olga Babiy.

Mariana Vashchenko, Head of the educational space for lawyers

Administrative assistant: effective support for the CEO

A course that will answer not only the question ‘how?’ but also ‘why?’ Professional speakers, in-depth knowledge and interesting topics. A course that will definitely change you and improve your skills.

Diana Gradil, Communications Specialist, NGO Housing Institute

Evening philosophy school with Vakhtang Kebuladze

It was meaningful, fulfilling, inspiring, and well organised! Many thanks to the lecturer and everyone involved!

Viktoria Zabor, Lviv National Medical University, Department of Psychiatry, Child Psychiatry, Psychotherapy and Clinical Psychology

Evening philosophy school with Vakhtang Kebuladze

I thoroughly enjoyed the course. It fully met my expectations. Mr Vakhtang is a real find! He did exactly what I wanted – he blew my mind in a good way. We spend too much time in the operating theatre, doing routine work, and during the course we had the opportunity to be in a different intellectual dimension. Thank you! We look forward to the course ‘The Philosophy of Love’!

Olha Serdiuk

Evening philosophy school with Vakhtang Kebuladze

Thank you for the course. It was interesting to learn so much new about philosophy and specific philosophical works. The meetings with Vakhtang Kebuladze provoked new thoughts. Special thanks to KSPA for their hospitality.

Vitaliy Zagai

Idea Lab: design thinking in action

Interesting, practical, inspiring, and balanced intensity. Thank you.

Maryna Grygorenko, COO Publicis Groupe Ukraine

Growth policy. Mission – a capable economy

I am impressed by the speaker’s deep understanding of the material and his ability to highlight key points and show interconnections in an accessible way.

Natalia Pokynchereda, State Expert, Directorate of Justice and Criminal Justice, Ministry of Justice of Ukraine (enforcement of court decisions)

Growth policy. Mission – a capable economy

I always remember Viktor Mykhailovych with respect. I am honoured to have attended his lectures. They were living lessons in deep economic thought, civic responsibility and honesty. I am sincerely grateful for the opportunity to hear him speak in person. It was an invaluable experience.

Mykola Dariyenko, Director of STOV ZORYA

Growth policy. Mission – a capable economy

Very interesting and useful. An in-depth analysis of the history of the Ukrainian economy, the reasons behind certain events and decisions. An explanation of the basics of economics.

Andriy Kostiuk, Director of Corporate Sales, Spets-Kom-Servis LLC

Traditions of military culture and the image of the defender

Very interesting, a wonderful evening. A deep and unconventional look at a topical issue.

Kateryna Chmil, Senior Capacity Development Officer

AI Business Boost: from intelligent assistant to AI integration in business processes

An exciting two-day journey into AI. I feel inspired and motivated to work and learn more about new technologies that make life easier. The course is interesting, practical and very useful for my future work.

Daryna Machula, Office Administrator, LAPP UKRAINE LLC

AI Business Boost: from intelligent assistant to AI integration in business processes

I am thrilled! The artificial intelligence course at KSPA with Yana Khizhinska is something incredible. The material is presented in such depth and at the same time in such an accessible way that even complex things are revealed from a new angle. The atmosphere is warm and inspiring, with lively dialogue with the audience, where every participant is important. Everything is thought out to the smallest detail: from the course topics to the organisation of the space. For the first time, I felt such intellectual drive and genuine pleasure from learning. Thank you to the school and Yana Khizhinska!

Liudmyla Kozhukhova, HRD

Managing the Future

A very useful course, both for developing skills in preparing and conducting foresight, analysing trends and long-term planning, and for understanding geopolitics in Ukraine and the world, as well as countries’ development strategies.
And most importantly, it was very pleasant to meet intelligent, interesting and thoughtful people who care about Ukraine’s well-being and sustainable future.

Svitlana Kerner, Head of Human Resources

Managing the Future

Lifelong learning is the key to development. Adult education takes on special meaning when it takes place within the walls of the Kyiv School of Public Administration named after Serhiy Nyzhnyy, under the mentorship of an outstanding Ukrainian figure.

The future is not only projected — it is created. Valery Pekar’s author’s course provides practical tools for this. Insight: the future depends on us — our actions and thoughts determine it.

Yevheniia Savitska, State Border Service of Ukraine

Managing the Future

It was a powerful intellectual boost. The lectures are full of examples that provoke you to think more broadly and see systemic connections. Valeriy Pekar knows how to combine philosophy, history, business, and futurology into a single picture that inspires and at the same time makes you question your own patterns. After this course, I look at the future differently — as a space that can be managed, rather than simply waited for.

Liudmyla Kozhukhova, HR Concept Oil LLC

Managing the Future

For me, it was a real reboot. I learned to look at ordinary things (daily work tasks, reading the news, making current decisions) from a different angle through the prism of how it can affect the future and what changes are possible right now. I am grateful to the lecturer for the high-quality content. KSPA for the organisation.

Hanna Shevchenko, Oschadbank, Head of Retail Business, Odesa Branch

Managing the Future

About the course
A course that significantly broadens your worldview.
As a skills course, it introduces you to the Forsight model for scenario modelling of the future, including for business. The introduction is reinforced by group practice, which is extremely useful in understanding the specifics of applying the model.
As a lecture course, it offers an extremely broad view of geopolitics, drawing on both a comprehensive historical context and plausible scenarios for the future of countries, regions and the world. It provides an extremely large amount of useful and structured information as ‘food for thought,’ which, I suppose, stays with the listener for quite a long time. It also forms the basis for self-adequacy in the rapid and colourful flow of daily information.
The course exceeded all my wildest expectations.

About the lecturer
Clear and structured process management.
Keeping the attention of the audience, who listened to the lecturer with enthusiasm.
Providing comprehensive answers to all questions from the audience.
Skillful moderation of complex communication.
Mr Valery is extremely charismatic, winning people over with his openness and structured presentation of complex, multi-layered information.

About the organisation
Training that is all for you and all about you.
Both the training process and the coffee breaks and lunch breaks were planned with care and attention to the audience.

Ira Schmidt, Member of the Supervisory Board of the NGO ‘Institute ’Republic"

Managing the Future

In my opinion, the course is meaningful and helps to systematise the variability of scenarios, choose the best vector for each one, based on goals and taking trends into account. The tools obtained are relevant and practical for decision-making in both business and life.
It was also interesting to understand current geopolitical trends. Mr Valeriy clearly and thoroughly explained what is happening and where we are headed.
Wonderful participants with whom it is interesting to communicate and exchange insights. Excellent organisation. And the School itself is a very atmospheric place that you want to return to. Thank you!

Natalia Prykhodko, Head of Training and Development, Nemiroff

Managing the Future

I am very happy to have taken this course. The first thing I must note is the absolute clarity and comprehensibility of the information and its presentation by Mr. Valeriy. The second is the informative content itself. This training pulls you out of your bubble. Its added value is a vaccine against the potential risks of disappointment and low mood. I really love, appreciate and share the approach of a realistic, critical view of life, but with a place for light along the way and at the end of the road. It is wonderful when a measurement contains breadth of thought, practicality of character, and love, which is a noun measured by its verb. A cool head and a warm heart is an expression that runs through my life. In this course, I felt this manifestation, which brings me back to the words with which it all began about happiness. How can I not add to this happiness the happiness of meeting people who strive for change and development? It is so gratifying to see and feel this movement around me.
I must note the generally wonderful, warm welcome, the cosiness of the space, the atmosphere, the food — all of this was delightful and contributed to leaps in the depth of thought and its action. It is valuable when people care so much.
Thank you very much, and I will definitely recommend the course.

Oleksandra Ashrapova, Self-employed person/expert, consultant, mentor/strategist for sustainable development and partnership building

TOPIC SUMMARY

  1. STATE ANTI-CRISIS MANAGEMENT
  2. PUBLIC RELATIONS. WHAT TO CHOOSE – THE TRUTH OR A LIE?
  3. SOCIAL NETWORKS AS A 100% PERSONAL BRAND
  4. TOOLS FOR FORMING A POSITIVE IMAGE OF PUBLIC OFFICIALS AND EXECUTIVE AUTHORITIES
  5. MEDIA AND PRESS SERVICES: IS A PERFECT RELATIONSHIP POSSIBLE?
  6. IS IT POSSIBLE TO PREDICT THE CRISIS? COMMUNICATIONS DURING A CRISIS AND HOW TO PREVENT THEM?
  7. HOW IS INVESTIGATIVE JOURNALISM BUILT FROM THE INSIDE?
  8. EFFECTIVE INFORMATION INFLUENCES AND METHODS OF COUNTER-PROPAGANDA
  9. COMMUNICATION STRATEGY: NON-STANDARD TOOLS AND ROAD MAP
  10. DO NOT COME FORWARD: WHAT HIDES THE FEAR OF PUBLICITY?
  11. STORYTELLING AND THE TOOLS OF DRAMA: HOW TO WRITE PRESS RELEASES THAT GET QUOTED?
  12. DEFAMATION. LITIGATION ON THE DISTRIBUTION OF FALSE INFORMATION
  13. PECULIARITIES OF COMMUNICATION AND ORGANIZATION OF THE WORK OF THE PRESS SERVICE OF THE SECURITY AND DEFENSE FORCES IN CONDITIONS OF WAR

FORMULATE ANSWERS TO QUESTIONS

  • How to build effective communication on different platforms?
  • Why does the “silence tactic” lead to self-isolation?
  • Networking, networking, networking: why do you need to know everyone in the structure?
  • Working with the media and what to do when they hate you? What remains behind the scenes?
  • How to get out of reactive communication to proactive?
  • What is the essence of PR – public relations – the art of convincing lies, or the ability to work with truth and facts, no matter how inconvenient they may be?
  • How to take into account (verbalize, visualize) the interests of the audience, predict risks and convey what is needed to the audience?
  • What are crisis communications: definition, localization, prevention?
  • How not to catch the hook of the manipulator, and what antitheses to use if they try to influence you with “inconvenient questions”?
  • What is visual storytelling?
  • Through what filters should the press service pass draft public messages of the leadership so as not to create unnecessary problems for him?

COURSE AUTHORS

DMYTRO
DOBRODOMOV

PUBLIC COMMUNICATIONS, PR AND REPUTATION MANAGEMENT

Journalist, editor, television producer and media manager with 25 years of experience.

People’s deputy of Ukraine of the 8th convocation, secretary of the anti-corruption and prevention committee. Chairman of the People’s Control Party. Co-owner and general director of the information channel “4 Channel”.

IN 2012, HE RECEIVED THE PRESTIGIOUS TELETRIUMPH AWARD AS THE BEST PRESENTER.

SPEAKERS

Anton Gerashchenko
Anton Gerashchenko
Ukrainian public figure, Adviser to the Minister of Internal Affairs of Ukraine (2021–2023), Deputy Minister of Internal Affairs of Ukraine (2019–2021), Member of Parliament of... ... read more
MYKHAILO PODOLIAK
MYKHAILO PODOLIAK
Ukrainian politician, political strategist, journalist, crisis manager, advisor to the Head of the Office of the 6th President of Ukraine Volodymyr Zelenskyy. ... read more
SERHII HAIDAI
SERHII HAIDAI
A well-known political strategist, PR and marketing expert with 25 years of experience. He has participated in more than 80 election campaigns in various capacities.... ... read more
DMYTRO ANDREIEV
DMYTRO ANDREIEV
Doctor of Law, Professor, author of more than 80 scientific articles regulating social and legal communications between the government and civil society. Head of the... ... read more
Alen Bobrov
Alen Bobrov
Expert in communications and information operations, communications adviser to senior government officials, members of parliament, and representatives of major businesses. Head of Communications at the... ... read more
YURII SUHAK & OLENA TSYNTYLA
YURII SUHAK & OLENA TSYNTYLA
General Producer of the TV channel “We are Ukraine”, media manager, journalist, media trainer. For more than 25 years, he worked as an editor, journalist,... ... read more
ILLARION PAVLIUK
ILLARION PAVLIUK
Before the war, a well-known writer, producer, and documentary filmmaker who spent many years studying human influences: from the work of terrorist organizations in the... ... read more
Maksym Bilyavsky
Maksym Bilyavsky
A Razumkov Center analyst, Director of Integrated Communications at Naftogaz, he was a staff advisor to the Minister of Energy and Coal Industry of Ukraine.... ... read more
Maria Fabrycheva
Maria Fabrycheva
Psychotherapist in the field of Transactional Analysis; registered psychologist of the EuroPsy register (basic certificate), consultant-mediator, creative producer of social and psychological projects, author and... ... read more
IRYNA-ESTHER VRATARYOVA
IRYNA-ESTHER VRATARYOVA
Producer, screenwriter, narrator. For twenty years he has been creating stories on television, in theater and reality. He knows how to unite millions of people... ... read more
Taras Borovskyi
Taras Borovskyi
Attorney with over ten years of experience in defamation litigation, politics and media. He has represented and participated in the judicial settlement of defamation disputes... ... read more
Alina Thornaghi
Alina Thornaghi
Head of Marketing and Communications at the Ministry of Digital Transformation of Ukraine and the Diia project. She has over 7 years of experience in... ... read more
Yevhen Plinsky
Yevhen Plinsky
Investigative journalist, host of 1+1 TV channel and a national telethon, blogger. He is the author of dozens of high-profile materials on both television and... ... read more
Yulia Mendel
Yulia Mendel
Ukrainian journalist, press secretary to the President of Ukraine (2019-2021). Columnist for The Washington Post, author of The Fight Of Our Lives, a book about... ... read more
Oleh Medvedev
Oleh Medvedev
Political consultant with thirty years of experience. Participated in strategic and media support of five presidential and six parliamentary campaigns. He was a speechwriter for... ... read more
Alina Frolova
Alina Frolova
Specialist in security and defense and strategic communications. Deputy Chairman of the Board of the Center for Defense Strategies, founder of the Media Center Ukraine.... ... read more

YOU WILL GAIN KNOWLEDGE ABOUT

  1. main principles of political communication, which underlies the work of press secretaries
  2. formation of an adequate information agenda and relevant messages
  3. PR rules and laws that are important to use in everyday professional activities
  4. communication strategies and tactics during public interviews and speeches
  5. how to write / tell complicated things in simple words
  6. methods of counter-propaganda
  7. smart communications
  8. overcoming the fear of publicity

SOCIAL NETWORKS ARE OUR EVERYTHING! WORK IN THE PUBLIC, THE BASICS OF MASS MEDIA AND COMMUNICATION IN ALTERNATIVE MEDIA

WE RECOMMEND THIS COURSE IF YOU WANT TO

  1. To acquire the skills necessary to build a successful professional career in the field of political communication;
  2. Familiarize yourself with the latest professional trends in the work of press secretaries of state authorities and businesses and master modern competencies in the field of information policy;
  3. Master the basics of storytelling, PR/GR and communication strategy;
  4. To form professional vertical and horizontal connections.