Conversations on senses

The economy of ideas and creativity

DATE AND TIME

19 September 2025
From 18:30 to 20:30

FORM
Offline, Kyiv
10 Dobrovolchykh Batalioniv Street

SPEAKER

Katya Taylor

COST

1,200 UAN

Cultural manager Katya Taylor will share her vision of how creative industries can become a strategic component of the economy, how to integrate art, design, media and innovation into business models, and why creativity is a resource that will help us win in global economic competition.

The uniqueness of the event lies in the fact that it showcases the creative economy as one of the most dynamic and sustainable sectors of the modern economy, capable of generating jobs and increasing the competitiveness of cities and regions.
According to UNESCO, creative industries already account for more than 3% of global GDP and are key drivers of development in more than 80 countries.
According to other sources, the cultural and creative sector has a market value of USD 2.250 billion per year, creating approximately 30 million jobs.
In addition, it is predicted that by 2030, the creative economy could reach up to 10% of global GDP.

THIS COURSE IS FOR

  1. Cultural experts and art managers
  2. Entrepreneurs and business owners working in creative industries
  3. Start-ups and innovators looking for new markets and ways to make money from their ideas
  4. People from cultural and community organisations
  5. Marketers, brand managers, and public relations specialists
  6. Investors and fund representatives interested in the creative sector
  7. Anyone interested in the development of creative potential, innovative approaches, and the impact of creative industries on the economy and society

SPEAKER

Katya Taylor

The economy of ideas and creativity

Katya Taylor
Curator, cultural manager, lecturer, mentor.
Freelance advisor to the Minister of Foreign Affairs of Ukraine on public diplomacy. Founder of the NGO and cultural management agency Port of Culture.
Curator of HeForShe Art Week 2018 & 2019, creator of the Women in Art Award for UN Women (Ukraine).
Author of the book Turnkey Art: Culture Management and Marketing.
She has collaborated with UNICEF, UN Women, the European Union Anti-Corruption Initiative, UNDP, USAID, Yorkshire Sculpture Park, the Ministry of Foreign Affairs of Ukraine, the British-Ukrainian Chamber of Commerce, and others. She focuses on international cooperation and the export of Ukrainian culture.

PROGRAM OBJECTIVES:

  • develop your own business in the creative industries;
  • find new ideas and inspiration for projects;
  • learn about current global trends in the creative economy;
  • seek innovative approaches to monetising creativity;
  • gain insights from industry experts and practitioners;
  • participate in the creation of competitive products and services;
  • influence the development of local and national cultural and economic strategies;
  • understand how creativity drives economic growth;
  • integrate creative approaches into your professional activities.

THE COST OF TRAINING

10, Dobrovolchykh batalyoniv Str., Kyiv

1200 UAH

For your convenience, we offer an online payment option. Register and pay in a way that is convenient for you.   Цунамі історії. Український контекст

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